Are you looking to expand your client base to other countries? Or maybe you are thinking about targeting clients in your country who speak another language?

Whether you are selling digital products or services (software, apps, info-products, etc.), you should consider having your communication material localized.

Localization is the process of adapting your content or product to make it available for a different local audience/market, taking into account the different language and cultural context of that audience.

Localization involves translation, but not only: it may refer also to adapting tone, currencies, punctuation, colours, symbols, and direction of the text.

Moreover, it requires great attention to detail and accurate target culture knowledge by the translator.

The aim is to make the localized content sound original as if it were a product/content of the local market, language, and culture.

Why localization is important for you

IT HELPS YOU TO REACH MORE MARKETS AND MAKE MORE SALES

One of the key findings of the last CSA Research is that “if a company chooses to not localize the buying experience they risk losing 40% or more of the total addressable market—the consumers that prefer selecting and buying products at local-language sites. While they may want the products or experiences on the English-language site, most would rather think, act, and buy in their own language.”

If you look at this research (and many others) findings, you will understand that localization is a great tool to reach millions of potential clients. English is one of the top ten languages in the world, but the majority of speakers do not speak it as a native or second language.

Content/product localization enables you to overcome cultural and linguistic barriers, speeding up the acquisition of new clients and the penetration of a new market.

IT HELPS YOU TO IMPROVE BRAND LOYALTY

By localizing your content, you will show your prospects you care about them and their needs. This will enable you to gain their trust. Moreover, having their needs satisfied they will be more likely to recommend your products/services.

How to localize

The localization process involves several steps and decisions to be taken strategically beforehand which involve, among others:

• Market research, to understand if your product/content localization project is feasible.
• Forecasts about potential demand.
• Communication channels.

A localization expert can drive you through this process, helping you achieve your goals in the best way possible and introduce localization in your strategy.

For more information about this topic, read this article.